VIDEO/Fashion shows role in brands storytelling
As the latest Milan Fashion Week kicks off, Emanuela Prandelli, of the Department of Management and LVMH Associate Professorship in Fashion and Luxury Management, explains how globalization and social media have changed the role of fashion shows, which now target a much wider, more extended audience. Catwalks have been transformed intro true shows, she explains, and are now a fundamental part of fashion brands’ storytelling