Acquiring a historic brand with the aim of relaunching does not mean distorting its history. It means creating a new storytelling that projects it into a different future around a new community of consumers to win over using every channel available
American Elections: How Much They Count in International Politics
by Massimo Morelli
The foreign policy of the United States, on which the president has ample decisionmaking powers, is uninfluential over the course and in the outcome of the electoral campaign, but it can determine international relations. Even when, as in the case of Donald Trump, this is guided by disengagement and the America First principle
Political scientists and analysts have long been trying to understand which conditions have guaranteed the survival of a handful of absolute monarchies in Asia, Africa and above all the Arabian Peninsula. The least imperfect explanation is linked to the size of the country they govern
The Crisis, a Laboratory for Experimenting with New Rules
by Cesare Cavallini, Maurizio Del Conte, Francesco Mucciarelli, Oreste Pollicino, Pietro Sirena, Marco Ventoruzzo
From constitutional law to bankruptcy law, from contracts to the management of corporate assemblies to the rules for preserving employment: there are many actions implemented that have affected various areas of law. The question now is what will remain of everything achieved to ensure the balance between privacy and health protection, implement smart working and guarantee corporate governance through new technologies?
Whether they are medical emergencies or sudden natural catastrophes, the increase in uncertainty and risk perception accelerates changes and innovations in the product, process and business model. First to benefit are the companies that, apart from their size, have an efficient governance and that over time have invested in research
Banks Are Back in the Thick of the Game as Lenders
by Elena Carletti
The crisis we are experiencing, unlike the previous ones, has affected the real economy and not the financial sector. The need for new liquidity for businesses and the risks associated with their solvency have given banks a leading role. Will they overcome the stress of a possible new wave of nonperforming loans?
The Covid19 era represents a discontinuity in history that will leave its mark on society, family and individuals. It will affect social cohesion, societal attitudes towards risk and other generations, phenomena that will remain over time and be studied by social scientists
V Shaped or Swoosh Shaped? That Is the Economic Question
by Francesco Giavazzi
From businesses to governments, the actions to be put in place to restart the economy must first consider whether the effects of the Covid crisis will be long lasting or pass quickly. Financial markets are already placing a premium on resilient companies, sending a signal to investors about the future of the recovery