Latest Articles Opinion

The World Is Not Enough

The World Is Not Enough

by Catherine A. Rogers

At least not the world of James Bond. If the most famous movie spy had been a jurist, he would have dealt with international arbitration. Don't believe it? Read this article, and take a look at the whole saga  

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The Phygital School

The Phygital School

by Leonardo Caporarello

Hybridization of physical and digital models of learning, personalized training paths, virtual classrooms, artificial intelligence: the future of teaching is already here. And Bocconi contributes to it  

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When Art and Fashion Meet

When Art and Fashion Meet

by Alex Turrini

From sponsorship of exhibitions to more extreme forms of hybridization, such as the creation of limited editions of products, the encounter between the two separate worlds brings benefits and recognition to both  

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When affiliation works (and when it doesn't)

When affiliation works (and when it doesn't)

by Fabrizio Castellucci

Being recognized and associated with a highlevel incumbent is a positive sign for those entering a sector because it certifies its basic quality. However, this is not the case, for example, for new bands that plays as support acts at the live events of established artists. A study explains why  

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The Unbearable Weight of the Past

The Unbearable Weight of the Past

by Stefano Gatti

The past experience and professional backgrounds of the members of boards of directors matter especially in case of bankruptcy and are carefully studied by capital markets. One study shows that such experience is associated with an increase in credit spread of 20.4 basis points and a decrease in bond size of 22.6% on average  

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How to Measure Years of Good Life

How to Measure Years of Good Life

by Simone Ghislandi

Starting from the Sustainable Development Goals, a research team has identified the right metric to measure success by focusing on wellbeing and a demographic approach. There are two advantages of YoGL: it is possible to measure entire countries and subpopulations and to observe their variation over time  

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Wine Routes

Wine Routes

by Magda Antonioli

Italy's postCovid recovery will flow through its wineries and vineyards which, thanks to the crisis, have found a way to weather their problems with digitization, distillation and new forms of communication to strengthen brand awareness. By focusing on the Italian way of living and increasingly immersive tourism  

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The Different Strategies of WhatsApp and WeChat

The Different Strategies of WhatsApp and WeChat

by Charles Williams

The first is a specialized messaging app, the second has developed as a true ecommerce and services platform. But what explains the differences is the presence or absence of frictions and market costs. And in the most competitive markets, specialization wins  

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Data, the evolution of the species

Data, the evolution of the species

by Gaia Rubera

In the beginning there were the numbers of likes or polls, then the revolution began through word embedding and computer vision. Thanks to neuroscience and deep learning, organizations have thus begun to use textual, visual, and more recently audio data that return useful information to segment the population. The future? Analyzing emotions, a market that is expected to be worth $ 56 billion in 2024  

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People Power Shapes Peace

People Power Shapes Peace

by Marina G. Petrova

The strategic use of various nonviolent tactics changes the course of the conflict. A study conducted on the African continent highlights how protests, political commitment, noncooperation, or intervention impact the peace process  

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Be Data Driven

Be Data Driven

by Torben Pedersen

Data is the fuel of the human brain, which in turn is the vehicle for innovation. Its payload of innovation lies in the way it is used in the decisionmaking process. For this reason, in order to make targeted, strategic, and informed decisions, CEOs and managers find it increasingly important to update their skills in the management of big data and their exploitation through artificial intelligence and machine learning  

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The CEO's network dilemma

The CEO's network dilemma

by Sonja Opper

Managerial decision making is often plagued by a lack of longterm planning and, more generally, by a disregard of the future. Recent research shows that this often depends on closed managerial networks that lead to temporal myopia  

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Creativity is an open network

Creativity is an open network

by Giuseppe Soda, Ronald S. Burt, Pier Vittorio Mannucci

Diversity and instability guarantee a long, continuous, and regular context for creative resources, especially in organizations. As shown by a study that analyzed the collaboration models of over 200 artists who worked on the creation of 273 episodes of the Doctor Who TV series  

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