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April 12, 2021 at 10:30 - 13:30
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Persol Glasses Are Best Marketed Jointly with Campari or Vespa
by Davide Ripamonti
A marketing challenge done in collaboration with Luxottica saw teams of Master of Science students compete on the unusual task of finding a partner brand to revamp the historic eyewear brand in the eyes of a younger public
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The Audio Revolution
by Tomaso Eridani
Federica Tremolada, Managing Director Southern and Eastern Europe at Spotify, and Bocconi alumna, meets Rector Gianmario Verona in latest episode of Executive Chats
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If Professor Keating Had to Teach Remotely
by Gianmario Verona
The editorial by Rector Gianmario Verona which introduces the new issue of Via Sarfatti 25, the Bocconi magazine
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