Video/Data Breach: Facebook's Business Model Exploited to the Extreme
The current data breach scandal shoes how Cambridge Analytica basically exploited Facebook’s business model to the extreme, explains in this video Dirk Hovy professor of Computer Science at Bocconi. Facebook in fact provides a platform for people to interact and have fun but in return people leave data that Facebook can sell to advertisers to target them and it was only a matter of time before someone exploited it for something other than regular advertising, says Hovy. What makes this breach more insidious is that Facebook has billions of users who provide and leave a rich set of data so there is a huge audience to target and also, with machine learning models, it is easy to be fairly accurate in picking up trends across the population and targeting the right people.