The New Momentum Created by Digital

"Digitalization provides a great opportunity," underlines Marco Tronchetti Provera, CEO of Pirelli and Bocconi Alumnus of the Year in 1993, in a conversation in the Executive Chats series with Rector Gianmario Verona.
"For us especially the use of virtualization that makes the evolution of products faster and more efficient. And we have linked all our processes and the exchange of information, with data analytics for example, rendering everything more simplified and efficient," he explains. "Digital has created a new momentum in our R&D."
And the other key aspect for companies today is sustainability, he underlines. "ESG is officially becoming a priority."

The episode is also available as a podcast:

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≥Spotify
≥Apple podcast