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Bocconi4BookCity: An Inclusive and International Livestreamed Event

, by Susanna Della Vedova
Starting on Thursday 12 November, four events will focus on talent, publishing, business and facing new challenges

Bocconi4BookCity will host four events for the latest edition of Bookcity Milan. Two will be in Italian and two will be in English, allowing an increasingly diverse audience to take part. In line with the provisions dictated by the pandemic, they will all be livestreamed, thus allowing them to go beyond the city limits.

The first appointment is set for Thursday 12 November, at 3pm, with an open lecture entitled Contemporary Magazines: Rethinking the publishing industry through new communities. It will investigate how the new wave of magazines, with high production values and original concepts, is redefining the publishing scene, including through its intersection with the digital world and its economy.

The topic of Talent Economics: Young people and women, the hidden alternatives will also be addressed on Thursday, at 6pm. It will focus on why it is still difficult to make room for these talents during moments of transition, when rebellious figures and energy are required for making difficult changes.

At 6pm on Friday 13 November, an even more international event will feature discussion of a hot topic, businesses that must be social as well as commercial actors. How can a compromise be found between stakeholder pressures and profit, avoiding simple "greenwashing" or "pinkwashing"? A roadmap is needed to explore how companies can address conflicts by innovating. This is the topic that will be discussed by Bocconi Rector, Gianmario Verona, Sarah Kaplan, author of the book The 360° Corporation: From Stakeholder Trade-Offs to Transformation (Egea) and Francesco Starace, Chief Executive Officer and General Manager of Enel SPA. The title of this event is Build Back Better.
Bocconi, along with Egea, the university press and co-organizer of all events, will close this edition of Bocconi4BookCity with an interview on Saturday 14 November at 6pm, featuring Gerardo Masuccio, Bocconi alumnus and editor for Utopia. He will accompany the audience on a journey to find out what it takes to face new challenges through a catalogue of European and Italian fiction and non-fiction that aims to "sell books that need to be offered." The event is entitled This Is Not a Utopia: Restarting with rediscovery.

See the full program here.

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