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20 Business Schools Faced Off in Milan over Business Plans

, by Tomaso Eridani
100 MBA students from around the world participated in the 3rd edition of the International Competition in Finance organized by the Finance Club of SDA Bocconi

The third edition of the International Competition in Finance featured an intense challenge through analysis, strategies and innovative ideas for 100 MBA students from around the world, organized at the beginning of April by the Finance Club of the MBA at SDA Bocconi, with the support of SDA Bocconi and the sponsors Bain & Company, Edison and Unicredit.

Besides the SDA Bocconi team, the other participating schools were London Business School, Alliance Manchester Business School, Imperial College, Cranfield, Saïd (Oxford) and Judge (Cambridge) from the UK; the Chinese University of Hong Kong (CUHK); University St. Gallen from Switzerland; McGill University of Canada; ESADE and IE from Spain; INSEAD and HEC from France; ESMT Berlin and Frankfurt School of Finance & Management from Germany; Rotterdam School of Management and TIAS Business School from the Netherlands; and Bologna and Luiss Business School of Italy.

The case study, developed by Bain and Edison, concerned the field of innovative mobility and saw a first part of work, prepared in the previous days, on the business plan for an electric utility company that wishes to enter the market of electric cars and car-sharing. The second part, prepared on the morning of the competition, saw the teams prepare a more detailed strategy plan to grow in the market, with analysis of pricing and marketing aspects. After a first elimination round, the final round, in front of a panel of SDA faculty and the sponsors, involved McGill, ESADE, HEC and the Chinese University of Hong Kong, which came out the winner and earned the prize of 5,000 euros.



"The case study was very interesting, on a very original and topical subject to be analyzed in a very concrete way. And was also very challenging – having to put together a presentation with the ideas of five people in so little time," says Andrea Di Marco, Vice President of the Finance Club. "Organizing this event, bringing 20 schools from all over the world to Milan, was very challenging but the satisfaction of the success has repaid everything. The challenge and the various moments for socializing and networking united all the participants and a great atmosphere was created."

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