Riding the Electrical Revolution in Mobility

It is not a classic startup because it wasn't founded in a university or born out of an incubator. Indeed, when Vittorio Muratore, Alessandro Vincenti and Gianluca Iorio, all 30 years old, took off with their business venture, they had already accumulated job experience and market contacts, as explained by Vittorio, Bocconi class of 2006 (Business Law), who had previously worked at Mediaset and Sky. "Mimoto, the first scooter sharing service which was successful in Italy, benefited from our knowledge of the job market and the professional network we had built". Mimoto was born at the beginning of 2017, in the wake of the growing success of car sharing and bike sharing in Milan. It officially launched in October that year with a fleet of 100 electric scooters rolled out on the city streets, and was backed by major investors.

Mimoto has ambitious plans and does not only stand as a useful service in the busy traffic of big cities, but it also represents a small cultural revolution. "For starters, it undermines the whole concept of private property of personal vehicles, so much that scooter sharing has now been included in the price index by ISTAT, Italy's official statistical agency, since last February. Secondly, we created a market that was not there and that now features, in addition to us, four other competitors."