The Voices of Talent

Create a podcast and a strategy to land (or why not to land) on Clubhouse. This is the challenge posed to 50 students of the MSc in Management who have chosen the track in Organization and management of human resources. Objective: to launch the reputation of L'Oréal Italia as an employer. "The contest started in February and ended on April 22 with the announcement of the winning team", explains the program director, Silvia Bagdadli, professor of business organization at Bocconi, "and unfolded through four meetings that also involved the managers of the company ". In each meeting the managers present illustrated a particular aspect of their work and following that the students had to carry out work on what they had just learned. "

In the first meeting, with Enrico del Bolgia, HR Director of the Consumer Products Division, we talked about the strategic organizational change of the marketing function and the new marketing 3.0 roles", continues Bagdadli. "In the second, with Antonio Franceschini, Plant Hr Director, we looked at the remuneration policy of the new marketing 3.0 roles. In the third, Stefanie Messner and Mathis Haccoun, respectively Talent acquisition director and Talent acquisition manager, talked about the company's Talent acquisition strategy. Finally, in the fourth and last meeting, Mathis Haccoun and Giuseppe Pappalardo, Talent acquisition managers, were present when the students presented their works and the jury awarded the winners".

That was the team made up of Luca Carlomagno, Benedetta Mayer, Chiara Bergonzi and Giulia Gatti who won the challenge by focusing on Clubhouse. "We wanted to establish a more direct relationship with stakeholders, using the audio-only social media as a new strategic channel to enhance the L'Oréal brand and to develop new employer branding initiatives," explains Luca. "And it is especially this part of our work that the jury liked. Clubhouse is a social network that lends itself well to this because it favors interaction between people who can talk to each other, bringing the centrality back to the voice ". But the importance of this business game goes beyond the satisfaction of winning: "In a university career these moments are fundamental to enrich the students' baggage", continues Luca Carlomagno, "the direct relationship with companies is a great source of knowledge for us ". A confirmation of this comes from Silvia Bagdadli: "This experience is equivalent to having really worked in the company", says the teacher, "because the small number of students involved and the constant presence of L'Oréal's management have allowed us to work in a fruitful way, despite the difficulties we all had to face."