Managing the Growth of Pinot Noir and Chardonnay

Managing the Growth of Pinot Noir and Chardonnay


The comparison with the Champagne region comes naturally. Vineyards as far as the eye can see, mostly cultivated with pinot noir and chardonnay varieties which give rise to the finest bubbles in Italy. And although other Italian wine-making regions may claim superiority, the combination Franciacorta and classic method (champenoise) brings together quality and large numbers. Among the approximately 120 companies in the region, Ricci Curbastro is one of the oldest and, with its 30 hectares of vineyards, it represents the typical medium-sized company of the area. A healthy company thanks to the commitment, passion and foresight of the various generations of the family and which today, in radically changed times, needs professional managerial skills to continue to grow.

This is what Gualberto Ricci Curbastro, 29 years old, got from Bocconi with a degree in Management, and he now assists his father in the management of the company: "Working in the family business was a choice dictated above all by a passion for this world, it is not something I have felt was a duty. Both my two brothers and I were given the freedom to choose", explains Gualberto, who is now co-chief executive officer of the company," and when I started university I didn't think I would do it. But then it turned out to be the right choice”.

Turning a passion into a job is what everyone really wants. And for Gualberto Ricci Curbastro it was like this: “Ours is a reality that can still be managed directly. My father is an enologist, has great experience and has held important positions in the sector. I brought rigor and economic vision, which were often lacking in farms. I deal with statistics, budgets, investment planning which, in this sector, are always medium-long term and must be carefully considered. Once nobody did this”.

Another ability that Gualberto traces back to his Bocconi years is networking: "It is essential to network with other producers, have relationships and create a system. I believe that one of the secrets of Franciacorta's success was precisely the ability of the generations that preceded us to remain united and to think as a single block. A bit like Champagne, which we envy above all for its 300 years of history ".
Gualberto Ricci Curbastro, co-chief executive officer of Ricci Curbastro Agricultural Firm, graduated in Management: “A particular memory concerns my thesis and the relationship with my supervisor, Armando Cirrincione, a great wine lover. The topic of the thesis focused on the difficulties of managing a consortium label that brings together 120 companies, each with their own history and characteristics. It was, thanks also to Professor Cirrincione, a wonderful experience that allowed me to get to know better the area where I live and work".

by Davide Ripamonti

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