Moscow Has Gotten Beautiful for the World CupRUSSIA'S CAPITAL HAS COME ALIVE FOR THE FIFA WORLD CUP WITH TRENDY CLUBS AND DISPLAYS OF EXTRAVAGANT LUXURY. IT'S PARTICULARLY LIVELY AT NIGHT SAYS SARA MALVEZZI, WHO HAS BEEN LIVING AND WORKING IN MOSCOW SINCE 2016
The 2018 Football World Cup is well under way and Moscow prepared for the big event with enthusiasm and luster. One after the other, most historic buildings were restored and they now dazzle with beauty even at night, thanks to a lighting system that cost a fortune. In fact, nightlife is what gives this 12-million-people metropolis its distinctive character: supermarkets, beauty salons and restaurants are often open 24 hours a day.
There are two areas of the city where Muscovites like to spend their evenings: Tverskaya Ulitsa, the large thoroughfare that connects the Kremlin with the first ring of boulevards, also called the green ring for the succession of parks and gardens, and the ultra-modern city, located next to the third ring of highways, to the west of the city. In the network of streets that meanders around Tverskaya Ulitsa, countless restaurants have sprung up over time offering all kinds of national and regional cuisines, but those looking for the true Russian gastronomic experience must go to Patriarshiye Ponds, which is considered to be Moscow’s ritziest neighborhood. Here, where the streets are more human-scale and the buildings have a European appearance, you will find international luxury boutiques and renowned restaurants such as the Mari Vanna: in an environment akin to a private living room, patrons are served the typical dishes of Moscow cuisine, from the olivier salad, the original name for the Russian salad, to the Pelmeni dumplings with smetana sauce, and the beef stroganoff with borscht, the quintessentially Russian beet soup.
Heading east, near the Trubnaya metro station, you can eat at Valenok, a restaurant that is very popular with young people because late at night it turns into a disco club where you can go wild. In the same area, one can also try one of the much sought-after secret bars of the city, the Mendeleev: go to Petrovka street, and in the underground floor of a very uninviting Chinese takeaway joint you will find one of Moscow's trendiest bars, where you can experiment with sophisticated cocktails and all kinds of vodkas. Conversely, in the financial district, also known as the Moscow International Business Center, restaurants are more design-oriented and, being located on the upper floors of futuristic skyscrapers, can offer breathtaking views: the most appreciated are the Ruski and the Sixty; the latter is equipped with an automatic system that opens the windows at given moments of the evening, to enable customers to take open-air pics of the city.
A Bocconi Class of 2007 graduate in Economics and Management of Technological Innovation (CLEMIT), she has been living in Moscow since 2016. She works as Group Brand Marketing Manager for Purina, the pet food brand owned by Nestlé. For the Swiss multinational, she is leading a three-year project aimed at developing and promoting Purina products in the Russian market, mainly in supermarkets.
Edited by Allegra Gallizia
by Sara Malvezzi
Translated by Alex Foti