Bocconi on the Stage at Campus Party
THE UNIVERSITY WILL RUN THE BUSINESS AREA AT THE FIRST ITALIAN EDITION OF THE FESTIVAL OF INNOVATION AND CREATIVITY, ALREADY POPULAR AROUND THE WORLDEighteen sessions, more than 35 speakers, more than 200 registered Campuseros. These three figures express the commitment of Bocconi University to the first edition of Campus Party, which will be held at Fiera Milano City from 20th to 22nd July.
The only partner university in charge of part of the program, Bocconi will run the Business area of Campus Party, the innovation and creativity festival with more than 50 editions in 30 countries around the world from 1997 to present.
The aim is to help the young Campuseros from all Italian universities to explore and learn more about the main business trends, with a focus on the path to take for a successful entrepreneurial, managerial or mixed career.
"Campus Party is a successful event that comes for the first time to Italy and is targeted to young students, many of whom aspire to become startuppers and entrepreneurs," commented Stefano Caselli, Bocconi's Dean for International Affairs and scientific director of the Business area at Campus Party. "We want to make Milan ever more visible as a hub of innovation and enterprise development."
The vast business theme has been dealt with in three ways: skills and enabling factors; industries and their dynamics; entrepreneurship and startup. Venture capitalist, business angel and many startupers will talk about their experience.
Antonella Carù, Dean of Bocconi Graduate School and protagonist of the Business Skills for the Future panel: "A distinctive feature of Bocconi has always been the ability to anticipate, in our programs and our teaching, future trends that will impact business. Also within the Campus Party program we have followed this approach, involving our professors, managers, entrepreneurs and protagonists of the business community".
From innovation to leadership, from fintech to health, from cybersecurity to big data, from arts to fashion – all the themes will be tackled by Bocconi professors. Paola Cillo, who will coordinate a debate on customer empowerment in the fashion industry, explains the rationale of the session: "Campus Party offers an open and multi-faceted discussion platform on subjects of topical interest for young business and technology enthusiasts. Many of the debates are trying to bring together apparently distant concepts. This is the case of the fashion debate, focusing on the role that technology, apparently far from the high-touch fashion world, is playing today in allowing businesses to get closer to consumers. The debate will take its cue from the presentations of Awaytomars a platform that develops fashion collections in a crowdsourcing logic, and Enflux, a startup that uses artificial intelligence algorithms to predict trends in the fashion market".
by Ezio Renda
