A coffee with Howard Schultz

ON MONDAY 27, THE CHAIRMAN AND CEO OF STARBUCKS WILL MEET BOCCONI STUDENTS AND ANSWER THEIR QUESTIONS

Great anticipation among the students of Bocconi for the reserved meeting that Howard Schultz, Chairman and CEO of Starbucks, will hold with them on Monday 27 on campus. Schultz will also answer the questions that will be posed to him directly on stage by students selected after a competition among the students of the Graduate School, those in exchange Bocconi, the World Bachelor in Business and the MBA and Master of Management in Food & Beverage of SDA Bocconi.

"For the students it is a unique opportunity to listen live to one of the most charismatic leaders among the CEOs of global corporations. They will hear first-hand the story of this company that represents an extraordinary success from several points of view - such as the vision of the customer experience and the recognition of a brand that has success all over the world, in many diverse cultures. And also for non-commercial aspects, such as CSR," says Antonella Carù, director of the Graduate School of Bocconi. "For Bocconi it is also an interesting experiment with this format that sees students participate directly with their questions. And the great value of this opportunity is reflected in their great participation in the competition."



 

by Tomaso Eridani